Design Techniques: Design Sprint, Long-term goal, Flow-chart, How Might We Notes, Interviews, Personas, UX Design, UI Design, User Testing.
Why Collect for desktop?
Collect by WeTransfer is the best way to organize your ideas. Save content from across your apps and bring it together for your friends, your team, or just for yourself.
The collect proposition might click more easily on the desktop, compared to mobile. On average people view, consume, handle and collect way more content on desktop, especially in the professional realm. With those volumes, we can imagine that collecting content is more cumbersome. We, therefore, wanted to learn whether the problems we’re addressing with the collect proposition are more, less, equally or differently presented on the desktop. Enough reasons to start a Design Sprint.
Collect on Desktop Proposition
During our design sprint, we used different techniques to create all kinds of concepts based on our facts and assumptions above. We splitted into three different teams and all the teams had the chance to create a concept. Together with team we sketched our ideas and put them on the wall.
While everybody was explaining their ideas and sketches, we came to the conclusion that the exact same ‘Collect’ concept could make more sense on desktop than on mobile. We wanted to learn whether the current ways of collecting content were experienced as a problem.
Design for our Target Audience
We divided are our target audience in two groups, because we wanted to see if we needed to focus on one of them or if it ‘clicked’ with both of them:
‘Hobby creatives’ — travel blogger, flyer designer, jewelry makers, photographers
‘Traditional creatives’ — designer, digital marketer, componist/sound designer, concept designer
During our Design Sprint, I had two days to create a design and a prototype. I kept the same Brand Guidelines from the Mobile app and used a lot of the MacOs guidelines to create a basic but understandable design for the first prototype. I wanted to see if people understand the overview, if they could create a collection and add items and if they wanted to share their collection with someone.
I created different prototypes and hired an agency to find the target audience for us who had time to test the prototype with us. Although the mobile app has been live for a while now, WeTransfer still hasn’t put their finger on the specific use cases the mobile app is being used for. I offered them (with the prototypes) a blank canvas that can work for gathering and ‘deepening’ inspiration, but also for making a collection of to-dos and to-sees for an upcoming trip.
Results
People have more habit-like collecting behavior on desktop (vs. mobile) and they have a more explicit mental model for it.
Smartphone and desktop are complementary when it comes to collecting behaviour. They both serve different purposes. Why? Because desktop is where many people still do most of their work (currently).
The potential problems around collecting on the desktop are often very latent — people are not explicitly experiencing difficulties regarding scattered content, losing content or the way it’s presented.
However, for some people the need seems a bit more urgent and therefore our collect on desktop made more sense.
Collect for desktop is a vitamin, not a painkiller
The visual aspect is the main differentiator, together with working together more smoothly with colleagues and clients. However, currently, people don’t experience big ‘pains’ in their current way of working. It clicks, but more serious challenges on a desktop. The tools that are currently used to solve the problem are more similar to our approach on the desktop, there’s more competition. The visual aspect (and resources) make our concept stand out, but people easily expect a lot of Dropbox, Google Drive or Paper like functionality. That’s the reason why WeTransfer and Awkward decided together to postpone the collect concept and that the focus should be around establishing collecting on mobile. Mobile has to prove this proposition first.
© Portfolio by Bart